About US
Establised in 1995, we have been crafting exceptional homes defined by timeless design, refined craftsmanship, and uncompromising quality. As a boutique construction company based in Singapore, we specialise in luxury residences within the prestigious prime districts of 9, 10, and 11.
With decades of experience, we take pride in delivering bespoke homes that reflect the aspirations and lifestyles of discerning homeowners. Every project is approached with meticulous attention to detail — from structural integrity and premium materials to elegant finishes and thoughtful spatial planning.
Our philosophy is simple: quality without compromise. By maintaining a boutique approach, we provide personalised service, close collaboration, and hands-on project management throughout every stage of the build. This allows us to ensure the highest standards of workmanship while creating homes that are both sophisticated and enduring.
Over the years, we have built lasting relationships with homeowners, architects, and designers who value reliability, discretion, and excellence. Today, our portfolio across Singapore’s most sought-after neighbourhoods stands as a testament to our dedication to luxury living and exceptional construction standards.
>25
LANDED DEVELOPMENTS
S$300mil+
GROSS DEVELOPMENT VALUE (GDV) ACHIEVED
30+ Years
REAL ESTATE EXPERIENCE YOU CAN TRUST
Our Founder
Founded in 1995 by Mdm Jeanny Helena Franslay (“Mdm Franslay”), and Susan, as she is known on the ground, our company was established with a clear and enduring vision: a strong belief in the long-term value of Singapore’s prime residential districts. From the very beginning, Mdm Franslay recognised that thoughtfully developed properties in strategic locations would stand the test of time — not only as exceptional homes, but also as enduring investments.
Guided by this philosophy, we have remained committed to quality craftsmanship, design excellence, and location-driven value. With decades of experience and a deep understanding of Singapore’s luxury real estate landscape, we create homes that seamlessly blend functionality, sophistication, and timeless appeal.
We specialise in the development of landed homes inspired by modern tropical Balinese design within Singapore’s prestigious Districts 9, 10, and 11. Our developments are thoughtfully designed to offer refined living experiences that combine contemporary architecture with the warmth, tranquility, and elegance of Balinese influences.
As a forward-thinking real estate developer, we are dedicated to creating innovative, sustainable, and enduring spaces that enhance urban living. Every project is carefully curated to meet the expectations of discerning homeowners, with a strong emphasis on thoughtful layouts, premium finishes, and meticulous attention to detail.
Our approach is built on integrity, quality, and strategic vision. Supported by a trusted network of industry partners and extensive market expertise, we are able to navigate the complexities of Singapore’s property market while consistently delivering homes of lasting value.
Today, our legacy continues to be shaped by the same principles that defined our founding — vision, integrity, and an unwavering belief in the potential of Singapore’s most sought-after districts.